Marketing and Strategy Development
How can you tell if there’s electricity? By touching an electric cable? oops, you certainly wouldn’t do that. You’d simply connect an electric bulb, right? The bulb glows with light, indicating the presence of an electric current. But let’s leave the physics class behind. A business without marketing is like electricity without a bulb to illuminate its existence to the world. However, what’s even worse is a business with ineffective marketing. Why expend resources and still not shine?
At our digital marketing agency, we believe that a business without marketing is like electricity without a bulb. It exists, but the world cannot see it. Why light a lamp and put it under a basket? Well, that’s where we come in, we can advise you on your marketing techniques, improve your existing marketing campaigns, and even help you strategize a new one. Marketing is a very extensive aspect of business and here are the services we offer:
Our Services
Content marketing
One of the most intelligent and reliable methods to retain customers and attract visitors is through Content Marketing, and we are its masterful practitioners. Content is gold!
Social Media Marketing
With over 90% of internet users active on various social media platforms, Social media marketing leverages social media platforms to promote a company’s products and services, aiming to generate leads and boost sales.
Search Engine Marketing
Ready to increase the visibility of your website in search engine results pages (SERPs) and convert simple online inquiries into valuable business leads? SEM helps with that and it awaits you!
Video Marketing
Video Marketing stands as a powerful tool in the digital age, transforming passive viewers into active customers. We have the skill of engaging visuals and compelling narratives to foster brand loyalty.
Email Marketing
With over 5.6 billion active email accounts, E-mail marketing is an outstanding form of marketing strategy that uses emails as a tool to deliver commercial and useful messages to generate sales.
Advertising
Advertising has been a proven and effective marketing strategy for many years. It entails promoting products or services through paid messages. We conduct diverse ad campaigns on various platforms.
At Pomzon, we follow the following marketing scheme/plan:
-01. Market research
Now that you have a business. Every effective marketing scheme starts with research. It helps to analyze marketing conditions and strategies. If you define your marketing plan, you may discover opportunities you may use to rise above your competitors.
-02. Target Market
Identifying your market can greatly improve your business. Marketing plans require a defined market. Let's say, For instance, You are a business that sells wear for Men and Women. You may find that there's more opportunity to sell women's wear because 85% of women buy clothes regularly while only 15% of men in that case. The target for your market plan could be to sell only female wear.
- 03. Competitive Analysis
This aspect holds the key to achieving optimal results. It empowers a business to gauge its competitiveness. Once you have a defined target market, the next crucial step is conducting a competitive analysis. This process helps you understand how your competitors are performing and, more importantly, provides insights on how to outshine them. It boils down to embracing the spirit of healthy competition.
- 04. Uniqueness Ability
Showcasing your expertise. Here lies your competitive advantage—defining your Unique Selling Proposition (USP) to succinctly communicate your business advantage. Understanding and summarizing your USP sets your business apart, guiding your priorities with clarity and confidence, ensuring a distinctive and successful path forward.
- 05. Strategy
Discovering what works best for your business. With a profound understanding of your business and how to surpass competitors, it's time to chart your path. Determine the most effective way to make it work, while keeping the 4 Ps of marketing—Products/Services, Price, Promotion, and Targeted Place—in mind, ensuring success without compromising your business's essence.
- 06. Budget
As a business owner, unlimited resources aren't necessary. Instead, focus on reviewing your goals and objectives. Consider your Return on Investment (ROI) and set a practical marketing budget that aligns with your strategy. By doing so, you can effectively put your budget to work and achieve your desired results.
-01. Market research
Now that you have a business. Every effective marketing scheme starts with research. It helps to analyze marketing conditions and strategies. If you define your marketing plan, you may discover opportunities you may use to rise above your competitors.
-02. Target Market
Identifying your market can greatly improve your business. Marketing plans require a defined market. Let's say, For instance, You are a business that sells wears for Men and Women. You may find that there's more opportunity to sell women's wear because 85% of women buy clothes regularly while only 15% of men in that case. The target for your market plan could be to sell only female wear.
- 03. Competitive Analysis
This aspect holds the key to achieving optimal results. It empowers a business to gauge its competitiveness. Once you have a defined target market, the next crucial step is conducting a competitive analysis. This process helps you understand how your competitors are performing and, more importantly, provides insights on how to outshine them. It boils down to embracing the spirit of healthy competition.
- 04. Uniqueness Ability
Showcasing your expertise. Here lies your competitive advantage—defining your Unique Selling Proposition (USP) to succinctly communicate your business advantage. Understanding and summarizing your USP sets your business apart, guiding your priorities with clarity and confidence, ensuring a distinctive and successful path forward.
- 05. Strategy
Discovering what works best for your business. With a profound understanding of your business and how to surpass competitors, it's time to chart your path. Determine the most effective way to make it work, while keeping the 4 Ps of marketing—Products/Services, Price, Promotion, and Targeted Place—in mind, ensuring success without compromising your business's essence.
- 06. Budget
As a business owner, unlimited resources aren't necessary. Instead, focus on reviewing your goals and objectives. Consider your Return on Investment (ROI) and set a practical marketing budget that aligns with your strategy. By doing so, you can effectively put your budget to work and achieve your desired results.
PRICING
Digital marketing services can be complex and tailored to each client. It might be difficult to set a standard price that applies to every situation.
Don’t be deceived; there’s no one-size-fits-all in digital marketing. We are committed to satisfying our clients, as your business is our topmost priority.
Contact us today about your business, and you will receive a quote that is perfectly suited for your needs.
Thank You!
Here are other services that may interest you:
Website Design & Development | Copywriting | Website Maintenance | E-commerce websites | Branding | Search Engine Optimization | Video marketing | Content marketing | Social media marketing | sales and advertising |